Remember when Ben & Jerry's ice cream decided to go woke?
- Mar 20, 2024
- 1 min read
The Board believes that Unilever should be increasingly focused on a portfolio of unmissably superior brands with strong positions in highly attractive categories that have complementary operating models. This is where the company can most effectively apply its innovation, marketing and go-to-market capabilities. Ice Cream has a very different operating model, and as a result the Board has decided that the separation of Ice Cream best serves the future growth of both Ice Cream and Unilever.
Following separation, Unilever will become a simpler, more focused company, operating four Business Groups across Beauty & Wellbeing, Personal Care, Home Care and Nutrition. These Business Groups have complementary routes to market, and/or R&D, manufacturing and distribution systems, across both developed markets and Unilever’s extensive emerging markets footprint.
Now not sure what will happen with Ben & Jerrys as they have a clause that requires them to keep their own board of directors and managers and not too many other companies are going to be eager to buy up a company that openly seems to invite an operating loss for the sake of being woke.
After more than 20 years in human resources and account management, Pam Kachmar lost her job and decided to work with her brother, Gary Gilmer, a builder in Chamblee. The pair wanted to do something cool for the town, whose motto is “A City on the Right Track.” He had noticed people watching the trains that drove through the area.
“We thought getting a caboose would be fun and cute,” Kachmar says.
That was 2008. The next year, the construction industry took a hit, and while Gilmer focused on his building business, Kachmar focused on opening The Frosty Caboose, an old-fashioned ice cream shop in a stationary train caboose overlooking the tracks.
Thirteen years later, the business is thriving. With…
I want to go to Frosty Caboose!
Morning Brew ☕️ on X: "Unilever is getting out of the ice cream business after 100 years It plans to spinoff the division (or sell it) to save $870 million by 2027 It's list of brands has some huge names:
- Talenti
- Breyers
- Popsicle
- Klondike
- Magnum
- Ben & Jerry's" / X (twitter.com)
didn't realize they had other name brands...
DC_Draino on X: "Did you hear Biden blame Snickers for his record inflation chaos during the SOTU? He prints trillions and then blames…snack companies?! Biden has received 5 times more donations from Wall Street than Republican & has over 30 executives with Wall Street ties constantly raising… https://t.co/5w55QI3Y40" / X (twitter.com)
snicker