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Remember when Ben & Jerry's ice cream decided to go woke?


The Board believes that Unilever should be increasingly focused on a portfolio of unmissably superior brands with strong positions in highly attractive categories that have complementary operating models. This is where the company can most effectively apply its innovation, marketing and go-to-market capabilities. Ice Cream has a very different operating model, and as a result the Board has decided that the separation of Ice Cream best serves the future growth of both Ice Cream and Unilever.

Following separation, Unilever will become a simpler, more focused company, operating four Business Groups across Beauty & Wellbeing, Personal Care, Home Care and Nutrition. These Business Groups have complementary routes to market, and/or R&D, manufacturing and distribution systems, across both developed markets and Unilever’s extensive emerging markets footprint.


Now not sure what will happen with Ben & Jerrys as they have a clause that requires them to keep their own board of directors and managers and not too many other companies are going to be eager to buy up a company that openly seems to invite an operating loss for the sake of being woke.

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Unknown member
Mar 21

I want to go to Frosty Caboose!

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Unknown member
Mar 21

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