Liberals are clueless about the Trump appeal.

They see weakness in things others see as strengths.

Everyone would agree that Donald Trump has limited nuance and seems to care very little about people he might offend. He is who he is and nobody is going to change him.

However, not everyone would agree whether or not this behavior could be seen at times as a good thing. Some people are willing to accept that offending some people is just part of the equation when we tackle the bigger problems we have with society. Sometimes we have to move forward with tough decisions in spite of the fact that there will be people spinning the situation to anger various groups opposed. Others seem to believe that all solutions must be based off the lowest common denominator of not offending anyone with any left of center opinions. Feelings are generally placed ahead of other considerations, regardless of the importance of those considerations.

Whenever I read an article about whom they support politically, you can generally tell based on what is important to them where their support is going to fall. This is not rocket science, but rather simple observation.

If someone is patriotic, religious, family orientated, and seem concerned about inflation, the economy, crime, immigration or how their personal situation has fallen, they are likely Trump supporters, generally based on their belief that Trump will get things done. If someone mentions that they have spent their entire lives working to promote climate change awareness, or promoting LGBTQIA+, you can bet that their opposition to Trump will be mostly personal and almost entirely based on their social disagreements with Trump. It might be simplifying things a bit here, but the clash seems to be between people who want competence and performance versus those who want affirmation of their personal political beliefs and causes.

The other difference is largely a perception of the job. If we view the United States like giant corporation where the President acts more like a CEO whose job it is to run the country in the most effective manner, then people would be less inclined to care about the likability of the person running the show. If we view the President more as some sort of inspirational leader whom we follow (as Catholics might follow a pope), then we certainly care more about perception than effectiveness. Most might see the Presidency as a combination of both ideals, but will ultimately see one portion of the job more important than the other. Again, those who believe a President must be a sound manager ahead of a inspirational leader probably favor Trump. Those who care more about how our Presidency of "viewed" probably cannot understand the appeal of Trump.

To be clear, I truly believe that there would be many many people willing to hire Donald Trump to run a business. But I doubt there are many who would seriously consider putting Joe Biden in charge of anything bigger than a lemonade stand in his currently cognitive condition. While there may be a small percentage of people who have the belief that Biden is a better natural business leader even at his current age of 81, the vast majority of Biden supporters are simply deprioritizing the value of business savvy.

Lastly, if you are a liberal in 2024 then you are basically at least suspicious of capitalism in general and probably view the terms business and CEO negatively. The 2024 liberal not only lacks respect for anyone who does the job, but may see such business experience as a net negative for politics.

So there is an understandable problem for certain liberals when it comes to Trump. If they are controlled by their personal bubble, then everyone around them probably favors social issues over governance, they reject business experience as a good thing, and their own self worth is likely way more personally attached to the whether or not their "type of person" is seen as the leader. Everything that a Trump supporter might like about Trump is the very thing that liberals hate about him. Because they cannot see both sides to this argument, it is impossible for them to understand the appeal.