or did it?
Tata motors is the parent stock company of Jaguar and you can see from the chart here how well the stock has been doing over the past three months, dropping nearly 30% from previous highs. How much of this has to do with Jaguar and their controversial new marketing strategy is anyone's guess, but one has to at least assume it is not helping.
This campaign is quite obviously aimed at a cross section of both the ultra-woke crowd and those people who are looking to drop six figures on a pastel colored electric vehicle with nearly 600 horsepower. I am sure there is still an ultra-woke crowd out there to appease, but are these woke people willing to drop 100K on a new car or are they going to continue to ride bikes, take mass transit, and call uber and demand a driver with a Prius? Moreover, is there truly any market for a pastel colored EV muscle car with 575 horses under the hood? Perhaps it is just me, but this seems to be an awfully narrowly defined niche-type market. I could be wrong, but...
Meanwhile, about that stock rally... the stock appeared to jump all the way from 787 to 805 (about two percent) before tumbling back down to 787 this morning. So much for that rally, huh?
Get Woke, Go Broke hasn't failed yet.
Some have taken longer than others, but these numbskulls who choose to 'Bud Light' themselves eventually turn to shit.
I like to think that a return to meritocracy is a matter of when, not if.
"So Jaguar caused all of that controversy just to announce that their redesign is essentially an electric gay Porsche??? https://t.co/C9LVWlXrNJ" / X
I thought this was just a prototype but apparently not?